Fu | 福

Fu | 福
Fortune that feels like home.

WHAT IT MEANS
Fu means fortune: the kind that gathers joy, wellbeing, and good things around a life.

WHY IT MATTERS
It turns a simple gift into a warm wish for the person receiving it.

THE STORY
During Lunar New Year, Fu is often placed at the door to welcome blessings in. Sometimes it is displayed upside down, a playful visual pun meaning fortune has arrived.

HOW WE USE IT
Use it for New Year gifts, home decor, seals, jewelry, and everyday reminders that good things can enter gently.